Journal of Intelligent Marketing Management - Articles List

Author = ghamkhari, seyyedeh masoumeh

Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city)

Volume 4, Issue 2, October 2023, Pages 66-87

seyedeh maasoumeh Ghamkhari; Lila Pour Ali Ganji

Investigating the effect of brand anthropomorphism on brand defense with the mediating role of brand love with the moderating role of attitude towards social distancing (case study: customers of Sen H products)

Volume 3, Issue 3, August 2022, Pages 18-40

Davoud Mohammadi; seyedeh maasoumeh Ghamkhari

Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry)

Volume 3, Issue 2, June 2022, Pages 62-87

seyedeh maasoumeh Ghamkhari; tahereh azizi kadem

Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium)

Volume 2, Issue 6, January and February 2022, Pages 1-29

seyyedeh masoumeh ghamkhari; shahnaz tabrayi

Investigating the Impact of Perceived Security on Electronic Trust and Operational Intention with the Mediating Role of Usage Attitude and Behavioral Intention)

Volume 2, Issue 6, January and February 2022, Pages 21-36

seyedeh maasoumeh Ghamkhari; fatemeh saeedei rad; seied hadi jafar abadi

Investigating the Effect of Sales Marketing Flexibility on Sales Marketing Results with Models of Environmental Dynamics and Speed of Flexibility (Case Study: Ghasem Hamedan Food Distribution)

Volume 2, Issue 6, January and February 2022, Pages 37-52

seyedeh maasoumeh Ghamkhari; seied hadi jafar abadi; fatemeh saeedei rad

Investigating the effect of perceived internet interaction dimensions on users' continuous use intention with the mediating roles of aesthetics, perceived attractiveness and consumer attitude(case of study: the augmented reality of Farsh city)

Volume 2, Issue 4, September and October 2021, Pages 30-65

seyedeh maasoumeh Ghamkhari; zahra rostaee

Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease

Volume 1, Issue 3, September and October 2021, Pages 15-35

seyedeh maasoumeh Ghamkhari; parisa Fathollahzadeh Ramezani

Journal of Intelligent Marketing Management

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)